Care routing infrastructure

Turn health insights into executed care.

Integrate intelligent care routing into your platform, connecting users to benchmarked specialist providers based on quality, cost and funding eligibility.

How routing works
A woman writing in a notebook at a café table
Routed by SEEN3 fertility clinics matched near SE1
As seen in The Guardian, Sky News, BBC Radio 4, The Telegraph, The Sunday Times, Financial Times
20,000+ patients routedAll UK fertility clinics coveredNHS & self-pay routing
The gap

Health insights have evolved.
Access to care hasn’t.

Every layer of the consumer health stack has matured: data, AI triage, diagnostics and prescribing. The step that gets someone into the right specialist clinic is still a dead end. Most apps end the conversation with “see a doctor”.

Wearables & health dataInsight
AI physicians & health assistantsTriage
Diagnostics & testingConfirmation
Prescribing & pharmacyTreatment
↓ The gap: “see a specialist” ↓
routing & connectivityCare, completed
What SEEN does

The right specialist care.
For the right person. At the right time.

SEEN meets people where they are, connecting the health platforms they already use to specialist care. We give every person the transparency, choice and guidance to find the right clinic for them.

Every provider, not a shortlist

We cover every clinic in a specialty, so routing reflects the whole market rather than a curated few.

Benchmarked on what matters

Each clinic is scored on clinical outcomes, verified patient experience and real cost. That data sits behind every recommendation.

Routed to fit the person

Need, location, budget and funding eligibility shape the match. The result is a short, ranked set of clinics a person can act on.

Built for

Connecting the next generation of health platforms to specialist care.

Turn health insights into new revenue opportunities, while helping your users access the specialist care they need.

Live now

Diagnostics platforms

Turn a result into treatment with a clinic matched to the finding.

Launching 2026

Cycle & fertility trackers

Route users into fertility and reproductive care at the moment they need it.

Launching 2026

Pharmacies & retail health

Extend in-store and online services into full specialty care.

Up next

Wearables & health data

Turn a flagged metric into a next step, without sending users out of your app.

Up next

AI health assistants

Close the loop after triage with a real specialist and a clear next step.

Up next

Insurers & health plans

Show members what they’re covered for and route them to the right in-network clinic.

Scope of specialty care

Proven in fertility.
Now scaling across specialist care.

We started with one of healthcare’s most complex pathways. Now we’re taking SEEN’s proven routing model into new specialties, opening up better access to care across healthcare.

Join the network
Now

Assisted fertility

Live and proven through SEEN Fertility.

Reproductive medicineDonor banks
NextQ1 2027

Women’s health

Expanding into more women’s health specialties.

GynaecologyEndocrinologyClinical nutrition
Then

Broader specialist care & allied health

Expanding access to self-pay specialist and allied healthcare.

AndrologyDermatologyAcupunctureLongevityMental health
Built to fit your platform

One platform.
Three simple ways to connect.

01

API integration

Your technology and user experience, powered by SEEN’s routing.

For platform teams who want full control of the experience.

02

Embedded experience

SEEN’s ready-made experience, inside your product.

For platforms that want care inside the app without building it.

03Live today

Co-branded experience

Users leave your product and continue on SEEN’s platform.

The fastest way to start routing your users.

How it works

From health signal to completed care.

  1. Your platform spots the need

    A flagged metric, test result or conversation with an AI assistant.

  2. SEEN builds the patient profile

    Clinical need, location, budget and funding coverage.

  3. We route to the right providers

    Clinics ranked on outcomes, patient experience, cost and individual fit.

  4. Your user accesses care

    From referral through to treatment, with progress tracked along the way.

  5. We close the loop

    Care outcomes captured and shared back with your platform, turning insight into measurable impact.

Connect by API, embed SEEN in your product, or link users to SEEN’s co-branded platform.

1 · Route requestIllustrative
POST /v1/route
{ "specialty": "fertility",
  "signal": "irregular_cycles",
  "location": "SE1",
  "funding": "nhs_or_self_pay" }
↓ Ranked clinics returned
2 · Referral & careTracked
referral.sent      → Clinic A
consultation.held  → week 2
treatment.started  → week 6
↓ Outcome sent back to your platform
3 · Loop closedTo your platform
EVENT care.completed
{ "pathway": "fertility_assessment",
  "status": "completed",
  "outcome_shared": true }
What your users see

In an embedded experience,
care that feels like part of your app.

This is the embedded option: SEEN’s flow running inside your product, in your brand. Here’s how a cycle-tracking user moves from an insight into care.

9:41●●● ▮
Cycle insightsYour app
Last 6 cycles

Your cycle length has varied by 11 days

Irregular cycles can have many causes. A specialist can help you understand yours.

Talk to a specialist
Routing by
01
The signalYour platform identifies a need and offers a next step.
9:41●●● ▮
Find the right clinic2 of 3

A few details to match you well

London SE1
NHSSelf-payNot sure
OutcomesCostClose to homeQuick appointment
Show my matches
Routing by
02
The profileMedical history, location, budget and coverage, captured in a seamless flow.
9:41●●● ▮
Your matches3 clinics
Clinic ABest fit
2.1 miles · Tests from £295
Outcomes above avg.Self-pay
Clinic B
3.4 miles · Tests from £340
Top patient rating
Clinic C
4.0 miles · Tests from £240
Lowest cost
Choose Clinic A
Routing by
03
The choiceTransparent, ranked clinic options based on the individual’s needs and preferences.
9:41●●● ▮
Your careYour app

You’re connected with Clinic A

Clinic A has your details and preferences, and will be in touch to arrange your first appointment.

ClinicClinic A, London
PathwayFertility assessment
StatusReferral sent
In your app

Progress through to treatment will appear on your timeline.

Routing by
04
The next stepYour user connects with their chosen clinic and moves into care.
Closing the loop

From referral to completed care, with outcomes captured and shared back with your platform.

Illustrative embedded experience. Clinic names, prices and data are examples.

Two people laughing together on a sofa at home
Trust is earned

Trusted by patients. Built for your platform.

Built within the UK’s regulated healthcare system, SEEN puts its own brand behind everything it builds, before asking you to trust it with yours. Currently live with 55+ clinics, supporting 20,000 patient journeys.

Learn more

Building care routing into your platform.

Contact us

Request a demo

See how SEEN routing works inside your product.

Join the network

Tell us about your clinic and we’ll be in touch to confirm the next steps.

Specialties offered
We use these details only to contact you about joining the SEEN network.